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  • Shooting a Short Film in a Hackney Warehouse: What 170-Person Capacity Actually Gets You on Set

    Shooting a Short Film in a Hackney Warehouse: What 170-Person Capacity Actually Gets You on Set

    A warehouse can give your short film scale, texture and room to work.

    It can also give you cable problems, poor sightlines and nowhere to put the cast if you choose badly.

    The difference is in the layout.

    At @38, you get 170-person capacity across two connected spaces. The main floor gives you the raw industrial frame: exposed brick, dark wood, metal structure and coloured lighting potential. The connected studio room gives you separation for talent, wardrobe, makeup, production or quiet holding.

    One booking. Two working zones.

    This is what that means on set.

    A set that does not swallow the crew

    A short film crew needs more than the area in front of the lens.

    You need space behind the camera. Space for lighting. Space for art department. Space for video village. Space to move without walking through the shot.

    A small studio can look fine on a recce and become unusable once the kit arrives.

    The 170-person capacity at @38 is not a suggestion to fill the room with 170 people. It gives you headroom. A larger cast. A full crew. Clients. Production support. Equipment. All without compressing every department into the camera path.

    The main floor can hold the shooting action while the connected studio room handles the overflow.

    Use it as:

    • Cast holding
    • Green room
    • Wardrobe and costume
    • Hair and makeup
    • Production office
    • Video village
    • Kit storage
    • Quiet reset space

    That separation matters. The performer should not be changing beside the lighting cases. The director should not be trying to brief the next setup over catering noise.

    A two-space layout keeps the set moving.

    Film crew loading camera cases and lighting equipment into a raw industrial warehouse

    Load in once. Keep the route clear.

    Load-in is where a shoot can lose its first hour.

    Cases arrive. Stands come out. Someone needs a clear path for the camera. Someone else needs to find a safe place for the lighting kit. Suddenly the entrance is blocked and every department is working around a pile of equipment.

    Plan the route before the call sheet goes out.

    At @38, parking is available by arrangement for equipment vans. Access starts from 08:00, Monday to Sunday. That gives you a practical early start for a short-film day, especially when the first setup involves a full lighting reset.

    On your tech scout, map:

    1. Where camera and grip arrive.
    2. Where cases are staged.
    3. Where stands can be built without blocking movement.
    4. Where cast enter and wait.
    5. Where catering and crew breaks happen.
    6. Which routes must stay clear for fire exits and general access.

    Keep the main floor usable. Do not turn your shooting area into a storage area.

    The goal is simple: unload, stage, build and roll without moving the same case three times.

    For broader production planning, The Location Guys’ warehouse guide makes the same point from a location perspective. Scale only helps when access and support space work with it.

    Power is part of the lighting plan

    A warehouse may look cinematic. That does not mean the electrical plan will take care of itself.

    You still need to know what you are running, where it is running from and how the cables will cross the floor.

    @38 has power throughout the shoot space, with multiple sockets available for professional equipment. That gives your gaffer a better starting point than a room with one convenient wall outlet and a long chain of extensions.

    It does not remove the need for a proper distribution plan.

    Before the shoot, confirm:

    • The equipment list and expected draw.
    • Which sockets will serve lighting.
    • Where the camera and monitoring setup will run.
    • Cable routes between zones.
    • Where cable ramps or tape are needed.
    • Whether any higher-draw equipment requires additional planning.

    Keep high-draw fixtures separate from production desks and charging stations where possible. Mark trip hazards. Tape down temporary runs. Keep walkways visible.

    The venue gives you the infrastructure. Your gaffer still owns the plan.

    Gaffer shaping a narrow beam of coloured light across an exposed brick warehouse wall

    Controlled light without building a set

    The strongest reason to choose an industrial location is often the light.

    Not just how much light the room has. What the room gives you to work with.

    @38 has a dramatic lighting rig with purple, red, teal and blue wash, plus track lighting for your own kit. That means you can build a visual language quickly. You can keep the room dark and controlled. You can use colour as a practical source. You can shape the frame with flags, negative fill and focused fixtures.

    You do not arrive at an empty white box.

    You arrive with a base layer.

    For a short film, that can mean:

    • One raw industrial look for the opening scene.
    • A saturated colour shift for a performance or dream sequence.
    • A darker corridor-style frame using the architecture and shadows.
    • A separate studio setup for dialogue or inserts.
    • Multiple angles without changing venue.

    Use the existing structure as part of the composition. Brick gives you texture. Dark timber gives you depth. Metal gives you hard lines and visual breaks.

    Then add only what the scene needs.

    That is the difference between dressing a location and fighting one.

    Sightlines give the director more options

    A good warehouse location gives you distance.

    Distance between the lens and the subject. Distance between the camera and the back wall. Distance for a longer lens. Distance for movement. Distance for the crew to work without appearing in frame.

    Sightlines are especially useful for short films because one location often needs to play several parts.

    You may need to shoot:

    • A wide establishing frame.
    • A close dialogue scene.
    • A tracking shot.
    • A group sequence.
    • A performance setup.
    • Cutaways and inserts.

    The main floor at @38 is built for visual change without a full set rebuild. Shift the camera. Change the colour. Move the talent. Use the DJ booth, brickwork, dark surfaces or industrial structure as a new background.

    The room does some of the production design before you arrive.

    Director and camera operator framing a performer through a long industrial warehouse sightline

    The green room is not an extra

    A green room is production space.

    It protects the pace of the day. It gives cast somewhere to wait. It gives wardrobe and makeup a defined base. It keeps performers away from noise and unnecessary foot traffic.

    At @38, the studio room is available for talent and changing. It can also support interview, dialogue or clean-format video work because it is independent from the main floor and has controlled acoustics.

    That gives you options.

    Keep cast in the studio room while the main floor resets. Shoot a clean pickup or behind-the-scenes interview without changing location. Use the room for wardrobe and makeup, then move talent directly onto the main floor when the setup is ready.

    If your short film includes multiple performers, plan the holding area early. Do not wait until the first person arrives.

    Give the room a job:

    • Cast holding
    • Costume rail
    • Makeup station
    • Props table
    • Quiet space
    • Production notes
    • Personal belongings

    The main floor stays focused on the shot. The studio room keeps the people and kit organised.

    No set build required

    A set build can eat the budget before the camera rolls.

    Materials. Labour. Delivery. Strike. Disposal. Time.

    Sometimes you need one. Often, you need a location with enough character to carry the frame without one.

    @38 is designed around that idea. The Shoots @38 space gives you dark industrial surfaces, raw brick, dark wood and coloured lighting potential. It reads on camera immediately.

    For a short film, that lets you spend more of the day shooting.

    You can still bring props, furniture, flags or small art elements. But you are not starting from a blank room. You are adding to an existing visual world.

    That makes the space useful for:

    • Narrative short films
    • Music videos
    • Fashion films
    • Performance scenes
    • Editorial video
    • Product films
    • Interviews and pickups

    It is also why @38 works as a music video location in London. The architecture carries movement, colour and performance without demanding a full build.

    What to confirm before you book

    Before locking any video production studio in London, ask practical questions.

    Confirm:

    • How many people are coming?
    • What is the load-in route?
    • Where will vans park?
    • What rooms can be used for holding?
    • What power is available?
    • How will cables run?
    • What lighting is already in place?
    • Can you bring additional fixtures?
    • Which surfaces and areas are available on camera?
    • What time can the crew access the building?
    • Is the booking exclusive?

    At @38, the booking is fully exclusive. No other bookings. Your crew, your kit and your shoot only.

    Rates are clear:

    • Studio room: up to 4 hours from £175
    • Main floor shoot hire: up to 4 hours from £600
    • Longer bookings: up to 8 hours
    • Full main floor day: £1,100 for up to 8 hours

    The space is at Clapton · Hackney · London E5.

    For a combined shoot using both connected spaces, send the format, team size and date through the booking page. We respond within 24 hours.

    Book the frame before you build the plan

    A short film location should give you more than a background.

    It should give you working room. A clear load-in. A place for cast to wait. Power where you need it. Light you can shape. Sightlines that open up the shot.

    At @38, the 170-person capacity gives your production room to breathe across two connected spaces. The raw industrial main floor gives you the image. The studio room gives you the separation.

    No white box. No set build required.

    Book a shoot at at38.org, or DM @38 with your brief.

    What is your biggest short-film location question: load-in, crew separation, lighting, green room or power? Comment below.

  • The Green Room Test: How to Tell a Studio Booking Will Run Smoothly Before You Arrive

    The Green Room Test: How to Tell a Studio Booking Will Run Smoothly Before You Arrive

    A good studio booking is decided before shoot day.

    Not by the colour of the walls. Not by how polished the listing looks.

    By the practical details.

    Where does talent wait?
    Where does the kit go?
    Can someone change privately?
    Can the crew move from green room to set without crossing a maze of corridors?

    Run the green room test before you commit. It tells you whether the space has been built for a real production, or whether you’ll spend the first hour solving problems that should not exist.

    If you’re looking for a photography studio in Hackney or a flexible creative space in East London, use this checklist.

    1. Is there a separate space for talent and kit?

    A green room should not be a chair pushed into the corner of the main floor.

    You need somewhere separate from the camera, lights, cases and crew traffic.

    Check for:

    • A dedicated room or connected secondary space.
    • Enough room for talent, makeup, styling and personal belongings.
    • A clear place for garment rails and hanging clothes.
    • Storage for cases, bags and production kit.
    • A layout that keeps the main floor clear.

    This matters on every shoot. It matters more when you have multiple looks, several contributors or a client watching from the side.

    Talent should not be changing beside a flight case.
    Wardrobe should not be piled under a lighting stand.
    Your green room should reduce movement, not create more of it.

    At @38, the main floor connects to a separate studio room for talent and changing. The two spaces can support a simple flow: prepare away from the set, then move straight onto it.

    See the shoot space at @38.

    A clear load-in route through a dark industrial studio with equipment cases, track lighting and accessible power

    2. Can the venue explain load-in in one message?

    Before you book, ask one basic question:

    How do we get the kit from the van to the floor?

    You want a direct answer. Not “it should be fine.”

    Confirm:

    • Where you unload.
    • Whether the space is ground-level or reached by stairs.
    • How far the entrance is from the shooting area.
    • Whether equipment vans can park nearby.
    • What time you can arrive for setup.
    • Who will meet you.

    A smooth load-in protects your booking time. If your hire is four hours, losing 30 minutes to unclear access is not a small issue.

    The best studios give you a simple route. Entrance. Equipment in. Cases stored. Lights up. Shoot starts.

    @38 is in Clapton · Hackney · London E5. Parking is available by arrangement for equipment vans, and access starts from 08:00, Monday to Sunday. Confirm your exact arrival plan before the day.

    3. Is there somewhere to hang, store and reset?

    A good green room is part of the production workflow.

    It gives your team a place to:

    • Hang wardrobe.
    • Store personal bags.
    • Prepare the next look.
    • Keep finished outfits away from the floor.
    • Take five minutes between setups.
    • Reset without being watched by the whole crew.

    That last point is easy to underestimate.

    Photo and film shoots are repetitive. Change position. Adjust lighting. Check playback. Change wardrobe. Repeat.

    A separate reset space keeps the main floor moving while talent and styling prepare the next stage. It also gives the client somewhere to step away from the camera without leaving the venue.

    Ask what is already available. Then ask what you need to bring.

    Do not assume a studio includes rails, hangers, tables, mirrors or steaming equipment unless the venue confirms it. A clear answer is part of the green room test.

    4. Is it quiet enough to use?

    A green room needs to be close to the set.

    It also needs to feel separate from it.

    Look for a room where talent can wait, change or review the next setup without sitting inside the noise of the production. That separation helps when you are filming interviews, working with children, managing a large cast or shooting a campaign with several outfit changes.

    Ask:

    • Is the green room separated from the main floor?
    • Can people hear the shoot clearly?
    • Is there a door or clear boundary?
    • Can the client wait somewhere away from the camera?
    • Does the room stay private during the booking?

    The aim is not silence for its own sake. The aim is control.

    Your main floor can stay active. Your talent can stay focused. The crew can reset without turning every pause into a full stop.

    At @38, the studio room is independent from the main floor and designed as a controlled environment. For audio and video work, that separation also helps reduce bleed and unwanted background noise. Explore the dedicated studio room.

    A quiet green room with a bench, garment rail, mirror and warm light, connected to a darker shooting floor

    5. Can you reach power without running cables across the set?

    Power is a small detail until it becomes a problem.

    Check where the sockets are before you arrive. Consider the position of:

    • Lighting equipment.
    • Hair and makeup tools.
    • Monitors.
    • Chargers.
    • Audio equipment.
    • Styling equipment.
    • Any practical lights or props.

    Power should be accessible in both the shooting area and the green room. Cables should not create a trip hazard between the changing space and the set.

    If you are bringing high-draw equipment, ask about the available supply and any restrictions. Do not leave it until load-in.

    @38 has power throughout the main floor, with track lighting available for your own kit. The space is built to be used as a working production environment, not just photographed as a backdrop.

    That distinction matters.

    6. Can talent change privately?

    Privacy is not an upgrade. It is a basic production requirement.

    Make sure the green room is actually private. Not a shared hallway. Not a screened-off corner beside the camera. Not a room that the venue plans to use for storage during your booking.

    Ask:

    • Can talent change inside the room?
    • Is the space fully exclusive to your booking?
    • Can clothing and personal items stay there?
    • Can the room remain closed when needed?
    • Is the route to the set straightforward?

    A private space gives talent a better experience and gives your crew a cleaner workflow. It also removes an avoidable layer of awkwardness from the day.

    At @38, bookings are fully exclusive. No other production is sharing the floor while you shoot.

    A close view of practical power access, track lighting and a styling area in a dark industrial studio

    7. Can someone describe the layout without sending a novel?

    This is the simplest test.

    Ask the venue to explain the space in one message.

    You should be able to understand:

    1. Where you arrive.
    2. Where you load in.
    3. Where the main floor is.
    4. Where talent changes.
    5. Where kit can be stored.
    6. Where power is available.
    7. Who to contact on the day.

    If the answer is vague, the booking may be vague too.

    A clear layout usually means the venue team understands how productions work. It also lets you brief your photographer, director, stylist, client and crew before anyone arrives.

    At @38, the setup is simple: a raw industrial main floor, a connected studio room, dark wood, exposed brick, dramatic colour lighting, track lighting and power throughout. Two spaces. One booking. No set build required.

    The @38 green room test

    Here is the short version to save before you book a studio:

    • Separate space for talent and kit.
    • Clear load-in instructions.
    • Storage and hanging space.
    • Quiet area away from the main floor.
    • Easy power access.
    • Somewhere to reset between setups.
    • Privacy for changes.
    • A layout the venue can explain in one message.
    • Full exclusivity during the booking.
    • A clear start time, end time and rate.

    At @38, shoot hire starts from £600 for up to 4 hours on the main floor. Full-day hire is available for up to 8 hours. If you need the separate studio room, rates start from £175 for up to 4 hours, with up to 8 hours available.

    Use the shoot booking page to check your date and format. Site visits are available. We respond within 24 hours.

    An empty industrial photo and film studio with the main floor and connected green room ready before crew arrival

    The green room is part of the set

    The main floor gets the attention.

    It is where the camera goes. Where the lighting lands. Where the final images are made.

    But the green room decides how much time you get there.

    A separate space keeps wardrobe moving. A clear load-in keeps setup on schedule. Private changing keeps talent comfortable. Accessible power keeps the floor safe. Full exclusivity keeps the production yours.

    That is the test.

    Before you book a photography studio in Hackney, ask what happens between the shots. Before you choose a creative space in East London, check whether the space supports the people making the work.

    What is the green room detail you always check before booking a studio? Comment below.

    For shoot dates, DM @38 or book at at38.org.

  • Why the Green Room Is the Most Underrated Part of a Studio Booking (and What Yours Should Have)

    Why the Green Room Is the Most Underrated Part of a Studio Booking (and What Yours Should Have)

    The set gets the attention.

    The lighting. The camera package. The backdrop. The first frame.

    But a shoot rarely runs smoothly on the set alone. People need somewhere to wait, change, prep, recharge and keep their kit out of the way.

    That room is the green room.

    For film shoots, photo shoots, interviews and content days, it is not an optional extra. It is part of the production infrastructure.

    A good green room keeps the main floor clear. It gives talent privacy. It gives the crew a place to organise wardrobe and equipment between setups.

    It also gives everyone five quiet minutes when the day starts moving too fast.

    A green room is production space

    A green room should do more than hold a sofa.

    It needs to support the work happening around the camera.

    Talent may use it to:

    • Arrive and settle before filming
    • Change between looks
    • Wait between takes
    • Review a script or call sheet
    • Take a break from the main floor
    • Prepare for hair and makeup
    • Store personal items
    • Keep wardrobe and props organised
    • Charge phones, laptops and styling tools

    Without a dedicated room, all of that ends up happening beside the camera.

    Bags collect near the lighting stands. Coats land on flight cases. Talent changes behind a temporary screen. A stylist works from the edge of the set. Someone asks where the spare batteries are.

    None of these problems are dramatic on their own.

    Together, they slow the day down.

    A green room creates separation. Main floor for the work. Studio room for everything that keeps the work moving.

    Empty industrial talent holding room with chairs, water and a private door

    What a good green room should have

    When you book a studio, ask about the second room before you ask about the wall colour.

    The details matter.

    1. Seating that works for the whole group

    One chair in a corner is not a green room.

    You need enough seating for the expected talent, client representatives and crew who may be waiting between setups. A sofa, lounge chairs or a simple combination of both gives people somewhere to reset without taking over the active floor.

    Look for seating that is comfortable but practical. Dark upholstery is useful on production days. It hides the marks that come with real work and does not compete with wardrobe or makeup.

    The room should also have a surface for phones, scripts, water and personal items.

    2. Mirrors and a proper prep area

    If talent is changing, the room needs a mirror.

    Ideally, it should be a full-length mirror with enough light to check wardrobe properly. A smaller mirror and counter are useful for hair, makeup and quick touch-ups.

    Ask where the styling team will work.

    They need somewhere to put brushes, products, hair tools and kit bags. They need power close to the counter. They need a layout that does not force cables across the main walkway.

    A mirror on the wall is not the same as a usable prep station.

    3. Power where people actually need it

    Hair dryers, straighteners, steamers, chargers and small lights all need power.

    A good green room should have accessible sockets around the seating and prep areas. Production teams should not need to run one long extension lead across the room to reach a single outlet.

    Before the shoot, check what the space provides:

    • Number and location of sockets
    • Extension leads or power strips
    • Power capacity for styling tools
    • Space to charge phones and laptops
    • Cable management around the prep area

    Small details. Big difference during an eight-hour booking.

    4. Hooks, rails and storage

    Wardrobe needs a home.

    Hooks near the door help keep coats and bags off the floor. A clothing rail gives talent and stylists somewhere to organise different looks. Shelving or storage cases keep accessories, props and personal items in one place.

    The aim is simple: keep the room usable.

    A pile of clothes on a sofa is not a wardrobe system. A set of cases blocking the door is not storage.

    Use zones. Personal items in one area. Wardrobe in another. Props and production equipment where they can be found quickly.

    Labelled storage is useful too, even if the labels are temporary.

    5. Privacy and a door that closes

    The green room should feel separate from the set.

    That means a door that closes properly. It means talent can change without working around crew traffic. It means someone can take a private call or have a quiet moment between takes.

    A separate entrance is useful where available. It allows talent and clients to move in and out without crossing an active shooting area.

    If the room has an internal connection to the main studio, check how the two spaces flow together. You want easy access without constant noise and interruption.

    A practical test is simple. Close the door. Stand inside. Listen.

    Can you hear every conversation on the main floor? Can the main floor hear the green room? If the answer is yes, the room may work for holding and changing, but less well for a proper quiet reset.

    6. Temperature and ventilation

    People notice temperature quickly.

    A room full of wardrobe, lighting kit, hair tools and several people can become uncomfortable fast. A cold room is no better.

    Ask how temperature is managed. Check for ventilation, heating and fans. Make sure the green room is not treated as an afterthought because it is smaller than the main floor.

    The right temperature helps talent stay comfortable and helps makeup, wardrobe and hair teams work properly.

    7. Wi-Fi and mobile signal

    A green room is often where production admin happens.

    Call sheets. Scripts. Reference images. Client messages. Location notes. Music playback. Last-minute approvals.

    Reliable Wi-Fi matters.

    Check the network before the shoot. Confirm the password. Test mobile reception in the room. If the studio is in a basement or heavily enclosed building, signal can be weaker than expected.

    It is also worth having enough charging points for the people who will spend time there.

    8. Water, refreshments and a clear food policy

    People waiting between takes need water.

    A small refreshments setup can include bottled water, a drinks station, tea and coffee, or a simple table for catering. The important part is knowing what is allowed and where food can go.

    Ask about:

    • Drinking water
    • Fridge access
    • Catering drop-off
    • Food and drink near wardrobe
    • Waste and recycling
    • Cleaning after the booking

    This is especially important on longer shoots. Up to eight hours is a long time to rely on one vending machine and a crowded main floor.

    Industrial studio prep station with mirror, wardrobe rail, power and storage

    The green room should reduce movement

    The best green rooms save time because they reduce unnecessary movement.

    Talent does not need to cross the set to change. The stylist does not need to carry every garment back and forth. The client can review a look without standing beside the camera. Bags and coats stay away from the frame.

    That is the real value.

    You are not paying for a decorative lounge. You are paying for a space that lets the production work in parallel.

    At @38, you get two connected spaces: the main floor and a studio room. Depending on the booking, the second room can support talent holding, changing, prep, quiet breaks and gear storage between setups.

    The spaces are booked exclusively. No other production is sharing the floor or moving through your green room while you work.

    That matters on a film shoot. It matters on a photo shoot. It matters whenever the day involves multiple looks, several contributors or a client who needs somewhere to work.

    A green room should match the shoot

    Different productions need different support.

    For a portrait shoot, the priority may be a mirror, wardrobe rail and space for styling.

    For an interview, it may be quiet holding, refreshments and a private place for contributors to prepare.

    For a music video, it may be changing space, props, bags and several wardrobe changes across the day.

    For a branded content day, it may need to support talent, client teams, product samples and laptops at the same time.

    Tell the venue what you are bringing. Give them the number of people, the number of looks and the type of equipment involved.

    A useful booking brief includes:

    • Shoot type
    • Number of talent
    • Crew size
    • Number of wardrobe changes
    • Hair and makeup requirements
    • Storage needs
    • Catering or refreshments
    • Required booking length
    • Any privacy or access requirements

    This gives the venue something concrete to work with.

    It also gives you a better chance of finding out what is included before the booking is confirmed.

    View from a private green room through an industrial doorway to an organised shoot floor

    Why this matters at @38

    @38 is a creative space East London productions can use without building a set from scratch.

    The raw industrial surfaces are already there. Exposed brick. Dark steel. Concrete. Shadow. Practical areas that can shift between photo, film, interview and content work.

    The main floor gives you the visual environment.

    The connected studio room gives the production somewhere to function around it.

    Located in Clapton · Hackney · London E5, @38 is available for shoot bookings from £175 for up to 4 hours, with bookings of up to 8 hours available. You get full exclusivity for your booking.

    No other crew on the floor. No shared green room. No need to work around another production.

    See the shoot space or book a shoot.

    We respond within 24 hours.

    Ask about the room, not just the backdrop

    The backdrop gets you interested in a studio.

    The support space helps you finish the day on time.

    Before you book, ask:

    • Where does talent wait?
    • Where can people change?
    • Is there a mirror and prep surface?
    • How many power outlets are available?
    • Is there storage for wardrobe and gear?
    • Can the door close?
    • Is the room quiet?
    • Does the green room have the same access hours as the main floor?
    • Is it private and exclusive to your booking?
    • Where can refreshments and catering go?

    A strong visual space gets the shot.

    A functional green room helps you get the shot without the day becoming messy.

    What do you need from a green room? Seating, wardrobe rails, better lighting, a quiet door, more power, somewhere to store kit?

    Tell us in the comments below.

    For your next film shoot or photo shoot, DM @38 or book at at38.org.

  • Photo Studio Hire in London: The 6-Point Checklist Before You Pay a Deposit

    Photo Studio Hire in London: The 6-Point Checklist Before You Pay a Deposit

    The wrong studio can cost you more than the deposit.

    You lose time building a set. You lose time moving kit. Talent has nowhere to change. The lighting looks different from the listing. Then the “small extras” start appearing on the invoice.

    Use this checklist before you book any photo studio hire in London. Ask the practical questions first. Pay the deposit when the answers are clear.

    At @38, you get a raw industrial space in Clapton · Hackney · London E5. Dark surfaces, exposed brick, steel, concrete and atmospheric purple, red and blue lighting. Two connected spaces. No set build required.

    Shoot days start from £600. Shorter bookings of up to 4 hours start from £175. Check the shoots page for the current options.

    1. Does the space already have the look you need?

    Start with the frame.

    If the space is only a blank box, your budget may need to cover set design, dressing, paint, furniture and installation. That adds cost before you have taken a single photograph.

    Look for surfaces that already work on camera:

    • Raw brick.
    • Dark wood.
    • Steel.
    • Concrete.
    • Industrial architecture.
    • Practical lighting.
    • Corners with different depths and textures.
    • Backgrounds that do not need to be hidden.

    Ask yourself a simple question:

    Could you shoot your first usable frame within 20 minutes of arriving?

    If the answer is no, the studio may not be doing enough of the visual work for you.

    A strong location gives you options without needing a full set build. One wall can work for portraits. A darker corner can work for product photography. A staircase, steel structure or textured floor can give the campaign another visual direction.

    At @38, the main floor is built around dark industrial surfaces, exposed brick and a raw warehouse feel. The colour wash can move through purple, red, teal and blue. You bring the subject, styling and kit. The location already has a point of view.

    Raw industrial photo studio set with exposed brick, steel and dramatic coloured lighting

    2. What lighting is included?

    “Lighting available” can mean almost anything.

    It might mean a fully equipped lighting package. It might mean one old stand in the corner. Get the details before you pay.

    Ask:

    • Is the lighting included in the hire rate?
    • Is it continuous light, flash, practical lighting or a mix?
    • Are modifiers included?
    • Are stands, clamps, flags and sandbags available?
    • Can you use the lighting rig during the full booking?
    • Can you bring your own equipment?
    • Is the space daylight, blackout or controlled through an existing rig?
    • Are there additional equipment or technician charges?

    If you are shooting fashion, portraits or products, the light is part of the location. It should not be treated as an afterthought.

    You also need to understand the difference between available light and usable light. A room may look good in a listing photograph but behave differently once your subject, backdrop and camera are in place.

    @38 has a dramatic colour wash rig and track lighting. You can use the existing atmosphere or shape it with your own kit. Purple, red and blue tones can become part of the image rather than something you need to build from scratch.

    Ask for the current kit list if your shoot depends on specific lights or modifiers. Never assume.

    3. Is there enough ceiling height and shooting space?

    A studio can look large online and feel tight when the crew arrives.

    Check the usable shooting area, not just the total floor area. You need room for:

    • The subject.
    • The camera.
    • Light stands.
    • Crew.
    • Styling and wardrobe.
    • Product tables or props.
    • Cases and equipment.
    • Movement between setups.

    Ceiling height matters too. It affects how high you can place lights, how large your modifiers can be and whether you can create clean full-length portraits.

    Ask for:

    • Clear ceiling height.
    • Main floor dimensions.
    • The width of the shooting area.
    • The distance between subject and background.
    • Any low beams, rails or fixed fittings.
    • Whether multiple setups can run in the same booking.

    This becomes more important when you are shooting a lookbook or campaign. You may need several outfits, different camera angles and a clean area for kit between takes.

    @38 gives you an exclusive 170-person main floor. That does not mean you need 170 people on set. It means there is room to work without sharing your shooting area with another booking. You can build out the day around several looks, staggered talent and more than one visual setup.

    Spacious industrial studio with high ceiling, clear shooting area, steel structure and production equipment

    4. Can your kit and crew get in, and can the space power it?

    London access is part of the production.

    A studio can be perfect on camera and difficult at street level. Check the route before your shoot day.

    Ask:

    • Where does the van stop?
    • Is parking available?
    • Are there loading restrictions?
    • How wide is the entrance?
    • Are there stairs?
    • Can large cases fit through the access route?
    • How far is the studio from the road?
    • Is there a lift or ground-level access?
    • Can equipment vans park nearby?

    Then check power.

    Ask where the sockets are located and whether the studio has enough power for your lighting, monitors, chargers, steamer, hair and makeup equipment and catering setup.

    You do not want to discover that every useful socket is on the other side of the room once the set is built.

    At @38, power runs throughout the space. Parking for equipment vans is available by arrangement. Access starts from 08:00, Monday to Sunday. Confirm your arrival time and load-in requirements when you enquire.

    Send the studio a short list before booking:

    Two camera cases. Three light stands. One steamer. Six crew. One van. Arrival at 08:00.

    A good venue should be able to tell you what works and what needs planning.

    5. Is there a separate green room or holding space?

    This is where many studio bookings fall apart.

    Talent needs somewhere to change, wait, prepare and reset between takes. They should not have to do that beside the camera, next to open cases or behind a temporary screen.

    A separate green room or holding area gives you space for:

    • Changing outfits.
    • Hair and makeup.
    • Wardrobe rails.
    • Personal belongings.
    • Quiet waiting.
    • Client conversations.
    • Reviewing images away from the main set.
    • Talent breaks between setups.

    It also keeps the shooting floor clear.

    That matters when the day is busy. The photographer can keep working while the next look is prepared. The stylist can organise clothing without blocking the camera. The client can review images without standing in the middle of the set.

    Ask whether the holding room is private, connected to the main shooting space and included in the booking. Confirm what furniture or facilities are already there.

    At @38, the main floor connects to a separate studio room for talent and changing. That gives you two connected spaces within one exclusive booking: the industrial set and a practical place for preparation.

    Separate green room and talent holding space connected to a dark industrial photo studio

    If your shoot includes multiple models, outfit changes or a full styling team, make the green room part of the brief from the beginning. Not an optional extra.

    6. Is the booking exclusive, and are the costs clear?

    Before paying a deposit, ask for the full cost in writing.

    Your booking should state:

    • The exact date.
    • Arrival and finish times.
    • Whether setup and pack-down sit inside the booked hours.
    • The total hire rate.
    • The deposit amount.
    • When the balance is due.
    • Overtime rates.
    • Equipment charges.
    • Cleaning charges.
    • Damage or repainting charges.
    • Parking arrangements.
    • Cancellation and date-change terms.
    • Whether the booking is exclusive.

    “From” pricing is useful, but only when you know what the starting rate covers.

    At @38, shorter bookings of up to 4 hours start from £175. A shoot day starts from £600. The full day option gives you exclusive access for up to 8 hours. Confirm the rate for your date and requirements before paying.

    You should also know whether another booking can take place in the same building or on the same floor. Shared access can affect sound, movement, privacy and the way your crew works.

    @38 offers full exclusivity for your shoot. No other booking shares the main floor during your slot.

    That is useful for production days with sensitive campaign work, multiple talent, client teams or equipment that needs to stay in place between setups.

    The short version

    Before you book photo studio hire in London, check:

    1. The look: does the space already give you the surfaces and atmosphere you need?
    2. The lighting: what is included, and what do you need to bring?
    3. The room: is there enough ceiling height and usable shooting space?
    4. The logistics: can your kit, crew and van get in, and can the space power the production?
    5. The green room, is there a separate place for talent to change and wait?
    6. The terms: is the booking exclusive, and are every included and extra cost clear?

    A good studio should make the shoot easier before you arrive.

    If you are looking for a photography studio in Hackney, view @38 Shoots or book a shoot. You can also contact the studio directly with your date, crew size and equipment list.

    We respond within 24 hours.

    What is the one thing you always check before booking a photo studio? Comment below. Then DM @38 or book at at38.org.

  • Christmas Party Venues in East London: Why Brands Are Skipping Hotel Ballrooms for Industrial Spaces

    Christmas Party Venues in East London: Why Brands Are Skipping Hotel Ballrooms for Industrial Spaces

    Q4 booking season is here.

    Brands are planning Christmas parties that do more than fill a room for three hours. They want atmosphere. A proper guest experience. Photos that do not look like they were taken in the same hotel ballroom as every other office party in London.

    That is why more teams are looking at an industrial event space in London instead.

    The format is simple: find a venue with character, give it a flexible layout, add the right lighting, then let the room do some of the work.

    At @38, that means a raw industrial space in Clapton · Hackney · London E5. Full bar. Staffing. Security. Pioneer DJ setup. Atmospheric lighting. 170-person capacity. From £2,500 for an evening or weekend event.

    No ballroom carpet. No generic chandelier package. No set build required.

    Hotel ballroom or industrial space?

    Hotel ballrooms still have their place. They are familiar. They often offer catering packages and fixed event formats.

    But that familiarity can become the problem.

    A ballroom is designed to disappear behind the event. The walls are neutral. The lighting is often controlled by a standard package. The layout tends to follow the same pattern: tables, chairs, a stage, a dance floor.

    An industrial venue starts from a different point.

    The architecture already has a point of view. Exposed surfaces, steel, dark corners, concrete, brick and coloured light create a setting before you add a single branded detail.

    You are not decorating from zero. You are working with something.

    Industrial event space with subtle festive lighting in a dark moody warehouse setting

    1. Character without the extra set build

    The main reason brands choose an industrial space is visual character.

    A hotel ballroom usually needs dressing. Draping. Printed graphics. Extra lighting. Props. Furniture. A production team to make the room feel specific to your brand.

    That all adds time and cost.

    An industrial venue gives you a stronger starting point. Dark surfaces and structural details create depth in the room. Coloured lighting can shift the mood from arrival drinks to late-night dancing. A branded sign or projection has something to sit against.

    This is especially useful when your Christmas party needs to appear in photos and video the next day.

    Your guests get a memorable night. Your brand gets usable content.

    Browse current East London Christmas party venue listings on Tagvenue and you will see the range of warehouses, lofts, heritage buildings and creative spaces now competing with traditional hotels.

    The move is not about choosing a rough room for the sake of it. It is about choosing a room that already looks considered.

    2. Better photo moments for guests and brands

    Nobody leaves their phone in their bag all night.

    Christmas parties are photographed from arrival to the final song. Team portraits. Group shots. DJ clips. Drinks at the bar. The moment someone takes over the dance floor.

    A distinctive venue gives people more to capture.

    At @38, you can use the main floor, bar area, industrial structure and atmospheric lighting as separate visual zones. Guests do not all end up standing against the same branded step-and-repeat.

    Industrial bar area with warm festive glow and understated luxury styling

    You can create:

    • A branded arrival point.
    • A darker portrait corner.
    • A bar backdrop for team photos.
    • A DJ and dance-floor angle.
    • A quieter area for informal interviews or social clips.
    • A visual transition between dinner, drinks and dancing.

    The space does not need to look festive in the traditional sense. A strong colour treatment, a few well-placed details and the right music can make the room feel seasonal without turning it into a retail display.

    Think less tinsel. More atmosphere.

    3. A party that does not feel like the office party circuit

    The usual office party problem is not the Christmas part. It is the repetition.

    The same hotel menus. The same round tables. The same playlist. The same room dressed in a slightly different colour.

    An industrial venue changes the starting point.

    Guests feel like they have gone somewhere. The event has a location, not just an address. That distinction matters when you are trying to bring together a team that works remotely, across different offices or across several cities.

    It also gives your event a clearer identity.

    You could build the night around:

    • A late-night club format.
    • A product or brand celebration.
    • A dinner followed by a live set.
    • A client and team party.
    • A themed event with a strong lighting direction.
    • A content-led party with photographers and videographers on site.

    The space can still feel polished. It just does not need to feel corporate.

    4. Flexible layouts for the whole evening

    A Christmas party is rarely one event.

    It usually has phases.

    Guests arrive. Drinks are served. People settle in. There may be speeches, presentations or awards. Then the room shifts towards music, dancing and late-night drinks.

    A flexible venue lets you plan for those changes instead of forcing every part of the night into one fixed arrangement.

    At @38, the full venue has capacity for up to 170 people across two distinct spaces. That gives you options for dividing the experience:

    • Keep one area focused on drinks and conversation.
    • Use the main floor for the DJ and dancing.
    • Create a photo or activation zone away from the loudest part of the night.
    • Move furniture as the event progresses.
    • Use lighting changes to signal the shift from arrival to party.

    Before booking any Christmas party venue, ask how the room works in each phase. A venue may hold 170 people standing, but that does not mean the same layout works for a seated dinner, stage, bar and dance floor.

    Ask for the usable floor plan. Confirm where the bar goes. Check the power, access, load-in and sound restrictions.

    The room should work for the event you are actually planning.

    5. Production-ready means fewer suppliers to manage

    The most useful industrial venues are not just visually strong. They are operationally ready.

    That means you can arrive with a brief and avoid building the entire night from separate suppliers.

    At @38, the event package includes:

    • 170-person capacity.
    • Full bar operation.
    • Venue staffing throughout.
    • Security at the door and inside the venue.
    • Professional Pioneer DJ setup.
    • CDJ decks, turntables and mixer.
    • Full PA and monitor system.
    • Atmospheric lighting in red, purple, teal and blue.
    • Full exclusivity : your event only.

    Professional Pioneer CDJ and turntable setup at @38

    The DJ does not need to bring a complete backline. Your event team does not need to source security separately. The venue team handles the room while you focus on guests, programming and brand details.

    That is the difference between a dry-hire space and a production-ready event venue.

    You still need to confirm your catering plan, timings and any additional production requirements. But the core event infrastructure is already there.

    What to check before booking an East London Christmas venue

    Use this checklist when comparing venues.

    Capacity

    Confirm both standing and seated capacity. Ask what happens when you add a bar, DJ booth, stage, dining tables or branded installations.

    What is included

    Look beyond the headline hire rate. Check whether bar staff, security, venue staff, lighting, sound and DJ equipment are included.

    Exclusivity

    A shared venue can reduce the cost, but it also changes the experience. If the event is important to your team or clients, ask whether you get the full venue.

    Sound and timings

    Confirm access times, event timings, music restrictions and load-in. Your DJ and production team need clear information before the night.

    Visual potential

    Look at the room through a camera, not just in person. Check the corners, backgrounds, lighting and guest flow. Your event will be photographed.

    Location

    East London has strong transport links and a clear creative identity. Compare venues across Hackney, Shoreditch, Hackney Wick, Stratford and the Docklands using listings such as VenueScanner’s East London Christmas party guide.

    Christmas parties at @38

    @38 is built for brands that want more than a standard hotel package.

    You get the full venue in Clapton E5, with a 170-person capacity, full bar, staffing, security, Pioneer DJ setup and atmospheric lighting.

    Evening or weekend hire starts from £2,500.

    Bring your guest list, your DJs and your direction. We handle the room.

    Guests in a dark moody industrial event setting at a chic Christmas brand party

    Q4 dates move quickly, especially Thursdays, Fridays and Saturdays in December. Send your preferred date, guest numbers and event format early.

    Check your date. We respond within 24 hours.

    Final thought

    The best office parties are not always the most expensive ones.

    They are the ones with a clear idea. A room that supports it. Good sound. Enough space to move. A bar that stays active. Lighting that changes the energy. Something guests remember after the last song.

    That is why brands are looking beyond hotel ballrooms.

    If you are planning a Christmas party in East London, book the full venue at @38 or DM us with your date and guest count.

    And tell us in the comments: what is the best office party you have ever been to : and what made it work?

    Comments

    Share the detail below. The venue, the format, the music, the one thing people still talk about.

    Then check your date and start planning the night.

    Enjoy the process. Make the room count.

  • Halloween Warehouse Parties in London: How to Turn a Raw Space Into a 170-Person Night They’ll Film

    Halloween Warehouse Parties in London: How to Turn a Raw Space Into a 170-Person Night They’ll Film

    Halloween 2026 lands on a Saturday. That makes it a strong night for a proper warehouse party in London : not a few pumpkins in a hotel function room.

    The right space does most of the work.

    Start with dark industrial surfaces. Add purple and red washes. Bring in a serious DJ setup, a staffed bar and a team that knows how to move people through the room. Then build in a few moments guests will want to film.

    That is the difference between a themed event and a night people keep posting after the lights come up.

    At @38, you get a full-venue event space in Clapton E5 with capacity for 170 people. Bar, staffing, security, Pioneer DJ setup and atmospheric lighting are included from £2,500 for an evening or weekend booking.

    Here is how to use it properly.

    Start with the room

    A warehouse party should feel like a warehouse party.

    That does not mean filling every wall with plastic cobwebs. It means using the structure already there: raw brick, dark wood, exposed details, hard surfaces and deep shadows.

    A strong industrial event space in London gives you a visual base before you bring in any props. You are not building a temporary world inside a blank box. You are working with a room that already has texture.

    Plan your layout around four zones:

    • Arrival: check-in, ticket scanning and security.
    • Bar: easy to find, with enough space for a queue.
    • Dance floor: the loudest and most visually active part of the room.
    • Reset zone: somewhere guests can step away from the music and lighting.

    Keep the circulation simple. Guests should understand the room within a few minutes of arriving.

    Use the darker corners for discovery. Place the strongest visual moments where people naturally pause : near the bar, beside a structural feature or at the edge of the dance floor.

    Moody Halloween party scene in a raw warehouse with neon lighting, haze and industrial textures

    Use lighting to do the heavy lifting

    Lighting gives you the Halloween atmosphere without wrecking the aesthetic.

    Start with a base wash in deep purple, red or midnight blue. Keep it low and consistent. Then add contrast with sharper beams, moving lights or a brighter hit behind the DJ.

    Purple and red work because they create heat without making the room feel childish. They also hold up well on phone cameras. A dark room with one clear colour direction will usually photograph better than a room covered in competing decorations.

    Build the lighting in layers:

    1. Base colour: purple, red, blue or a slow transition between them.
    2. Feature light: a brighter source on the DJ, bar or main visual installation.
    3. Movement: moving heads, beams or controlled strobes for the peak of the night.
    4. Relief: softer light in the bar and chill areas.

    Do not make every area equally dark. Entry points, bars, stairs and security positions need functional light. Guests need to see where they are going. Staff need to work quickly. Exit signage must remain visible.

    At @38, the full atmospheric rig includes purple, teal, red and blue washes. The room already has the colour range. Your job is to choose a direction and stay with it.

    Get the sound right

    A warehouse can look great and still lose the room if the sound is wrong.

    Hard industrial surfaces reflect sound. A system that feels controlled during soundcheck can become harsh once 170 people are inside it. Build time for a proper check with the DJ and sound team before doors open.

    The DJ setup at @38 includes Pioneer CDJ decks, turntables and a professional mixer. That gives you the right foundation for a club night, a live set or a mixed-format Halloween event.

    Keep the brief clear:

    • What is the main genre?
    • Are there one or two DJs?
    • Do you need a warm-up set?
    • When does the music move from background to full dance floor?
    • Will any performers, MCs or live musicians need additional inputs?

    The sound should support the night, not compete with the room. A clean low end and a controlled level will keep people on the floor for longer.

    DJ booth with neon accents inside a dark industrial warehouse party setting

    Make the bar part of the experience

    The bar is not just a service point. It is one of the main places guests gather, talk and create content.

    Keep the offer focused. A short Halloween menu will move faster than a list of twenty complicated cocktails. Choose a few drinks that fit the concept, then make the names and presentation do the themed work.

    Consider:

    • One signature cocktail with a dark colour or red garnish.
    • A fast beer, cider and spirit-mixer selection.
    • Non-alcoholic options that are easy to spot.
    • Water available throughout the night.
    • A menu board that doubles as part of the visual design.

    The bar should be visible from the main room but not block the dance floor. Keep stock routes separate from guest routes where possible.

    At @38, the event package includes full bar operation staffed throughout the event. You bring the crowd and the drinks brief. The team handles the service.

    Staff the night properly

    Halloween brings costumes, props and more movement than a standard event. People arrive in groups. Guests may have masks, oversized accessories or fake weapons. Security and front-of-house staff need a clear briefing before doors open.

    At minimum, your team should know:

    • Where guests queue.
    • How tickets and guest lists are checked.
    • What happens with large bags and costume props.
    • Who handles incidents.
    • Where the first-aid point is.
    • When the last entry time applies.
    • How guests leave safely at the end of the night.

    The @38 events package includes security, venue staff and full exclusivity. That means one event in the building. No competing booking. No shared crowd. No confusion about who is responsible for the room.

    The package is available for evenings and weekends, from £2,500. You get a 170-person capacity across two unique spaces, bar operation, Pioneer DJ setup, lighting and security in one booking.

    Design moments people will film

    Do not rely on guests to find the content for you.

    Create three or four clear moments that look good on a phone. They do not need to be expensive. They need to be easy to understand.

    Try:

    1. A hero entrance

    Use one strong colour, a simple event title and a clear visual line. Guests should know where to stand and what to film within seconds.

    2. A lit DJ moment

    Place the DJ booth against the strongest architectural backdrop. Use a brighter backlight or colour change for the headline set. This gives guests a recognisable clip without interrupting the performance.

    3. A controlled portrait corner

    Use raw brick, dark wood or a metal feature as the background. Add red or violet light from one side and a softer fill from the other. This keeps costumes visible while preserving the darker mood.

    4. A late-night room shot

    Schedule one wide shot when the floor is full and the lighting is at its peak. This is useful for your next event, sponsor content and post-event edits.

    If you need a dedicated production area before or after the party, the @38 shoots space already has raw brick, dark wood, colour-wash lighting and a studio room for changing or talent holding.

    Guests filming content moments in a dark industrial warehouse with purple and red neon light

    Add a theme without losing the room

    The best Halloween styling supports the industrial space. It does not hide it.

    Choose one clear direction:

    • After-hours laboratory: hazard stripes, numbered zones, red task lighting.
    • Underground ritual: candles, black fabric, deep red light and minimal symbols.
    • Industrial vampire club: dark tailoring, crimson accents and mirror details.
    • Digital haunting: projected graphics, glitch textures and cold blue light.
    • Abandoned station: directional signage, work lights and distressed metal details.

    Use a small number of large choices instead of dozens of small ones. One oversized sign or installation will read better than a room full of loose decorations.

    Avoid anything that creates trip hazards, blocks fire exits or interferes with the lighting rig. Keep confetti, fog and hanging materials within the agreed production plan.

    The room should still look like @38. That is the point.

    Book the warehouse before the date disappears

    A Halloween warehouse party in London needs more than a room and a playlist. You need the right capacity, production access, sound, lighting, bar operation and staffing in place before tickets go on sale.

    At @38, you get:

    • 170-person capacity.
    • Full venue exclusivity.
    • Staffed full bar.
    • Pioneer CDJ, turntables and mixer.
    • Atmospheric purple, teal, red and blue lighting.
    • Door and in-venue security.
    • Venue staff throughout the event.
    • Clapton E5 location.
    • Evening and weekend availability.
    • Packages from £2,500.

    Check the event booking page with your date, guest numbers and requirements. We respond within 24 hours.

    A raw room gives you the bones. Lighting gives it a pulse. Your crowd makes the night.

    What is your best Halloween party idea? Tell us in the comments below. Then DM us or book your Halloween event at at38.org.

    Dramatic red-lit industrial staircase suitable for Halloween event photography and video

  • Q4 Party Bookings Are Won in October: The Timeline for Locking a Warehouse Venue Before December

    Q4 Party Bookings Are Won in October: The Timeline for Locking a Warehouse Venue Before December

    December parties are not booked in December.

    By then, the best dates are usually gone. The strongest venues are holding confirmed events. Production teams are filling up. Caterers, DJs and photographers are making their final runs through the calendar.

    October is the decision month.

    If you are planning a company party, private event, brand gathering or end-of-year celebration in London, this is the point where a warehouse venue should move from “one to consider” to “date secured.”

    At @38, you can book a raw industrial event space in Clapton · Hackney · London E5 with a 170-person capacity, full exclusivity and production infrastructure already in the room.

    Events hosting starts from £2,500 for an evening or weekend booking. For shorter creative bookings, rates start from £175 for up to 4 hours. Longer sessions of up to 8 hours are also available.

    Here is the timeline.

    Why October matters

    There are two different booking behaviours in Q4.

    Some companies plan early and start looking in late summer. Others wait until October, once budgets are approved, guest numbers are clearer and someone has finally been given responsibility for the party.

    That creates a squeeze.

    The early planners have already removed some of the best Thursday and Friday dates. The late planners now enter the market at the same time. December availability narrows quickly, especially for venues with a distinct look, proper event infrastructure and enough capacity for a full team or guest list.

    October gives you enough time to:

    • Compare venues properly
    • Visit or view the space
    • Confirm capacity and layout
    • Build a realistic production budget
    • Check supplier availability
    • Agree the booking terms
    • Sign the contract
    • Pay the deposit
    • Start planning the event itself

    By November, you can still find a date. You may not find your first choice.

    A dark industrial workbench with blank calendar sheets, a venue key and amber light suggesting an October decision deadline

    Early October: send a proper brief

    Your first enquiry should make it easy for the venue to answer.

    Do not send only:

    “Hi, is your space available for a Christmas party?”

    Give the venue enough information to check the date, capacity and operational requirements in one go.

    Include:

    • Preferred date
    • One or two backup dates
    • Expected guest numbers
    • Arrival and finish times
    • Whether the event is seated, standing or mixed
    • Whether you need a DJ, live music, presentations or a dancefloor
    • Catering and bar requirements
    • Branding, staging or production requirements
    • Your approximate budget
    • Whether you need setup time before guests arrive

    This is especially important when you are looking for a warehouse event space in London. Industrial venues can work as parties, launches, listening events and production spaces, but the layout needs to suit the format.

    At @38, the 170-person capacity gives you room to divide the event naturally. Use one area for the main floor and another for the bar, arrival, seating, networking or a quieter space.

    You also get full exclusivity. No other bookings. No shared event floor. No competing sound bleeding in from another room.

    Check the @38 Events space.

    Week two: compare the full booking, not just the hire fee

    A low venue hire rate can become expensive when the room arrives empty.

    Ask what is already included.

    You may need to account for:

    • Sound system
    • DJ equipment
    • Lighting
    • Power access
    • Bar operation
    • Staff
    • Security
    • Furniture
    • Cleaning
    • Delivery and collection
    • Setup and breakdown time
    • External production suppliers

    At @38, the room already has the infrastructure needed for a working event. That includes atmospheric lighting, sound equipment, power and a professional DJ setup with Pioneer CDJ multi-player decks, turntables, mixer, full PA and monitor system.

    You are not starting with four blank walls and a supplier spreadsheet.

    You are starting with a raw industrial space that already has a point of view.

    No set build required.

    That matters when you have a limited planning window. Every supplier you do not need to source is one less quote to chase, one less delivery to coordinate and one less thing that can go wrong during setup.

    For a larger event, the starting rate is clear: from £2,500 for an evening or weekend booking. Ask for the exact package for your date, guest numbers and format.

    For a shorter production or content booking, up to 4 hours starts from £175, with longer bookings available for up to 8 hours.

    Week three: place the date on hold

    A date hold is not the same as a booking.

    This is where event planning often becomes unclear. Someone receives an email saying the date is “held” and assumes the venue is no longer available to anyone else.

    That may not be the case.

    Before you rely on a hold, ask:

    • Is it a soft hold or a confirmed reservation?
    • How long does the hold last?
    • Is another client allowed to enquire about the same date?
    • What converts the hold into a confirmed booking?
    • When is the contract due?
    • When is the deposit due?
    • What happens if the deadline passes?

    The exact policy depends on the venue. The principle does not change:

    Your date is not secure until the venue confirms the booking requirements have been completed.

    In early October, you may have a few days to make a decision. By late October, popular dates may have shorter hold windows because demand is moving faster.

    If the date matters, do not leave it sitting in an email thread.

    Week four: sign and pay

    This is the point where your venue search becomes an event plan.

    A confirmed booking should give you clarity on:

    • Venue access time
    • Guest arrival time
    • Event finish time
    • Setup and breakdown
    • Capacity
    • Included equipment
    • Staffing
    • Security
    • Bar arrangements
    • Noise and licensing requirements
    • Cancellation terms
    • Payment schedule
    • Supplier access

    Read the contract before paying the deposit. If something is important to your event, get it written down.

    Do not assume that “full venue hire” automatically includes early access, an external caterer, a full production day or unlimited supplier setup. Ask directly.

    At @38, the booking is exclusive. That gives you control of the room, but you still need to agree the practical running order. A 170-person event needs a plan for arrivals, soundcheck, bar service, security and close.

    The atmosphere can be loose. The logistics should not be.

    November: still possible, but less flexible

    November is when many companies finally commit to their Christmas party.

    It is also when the booking window gets compressed.

    You may have six to ten weeks before the event. That can be enough time for a straightforward party, especially if the venue has sound, lighting and event infrastructure already in place.

    But you have less room for indecision.

    By November, expect:

    • Fewer Thursday and Friday dates
    • More competition for December weekends
    • Shorter date-hold periods
    • Faster deposit deadlines
    • Fewer options for external suppliers
    • Less flexibility around setup and production
    • More pressure to confirm guest numbers

    A last-minute booking is not automatically a bad booking. It just needs a tighter brief.

    If you are enquiring in November, send the venue your preferred date, guest count, event timings and production requirements immediately. Be ready to confirm quickly if the right date is available.

    Do not ask a venue to hold a December Friday for a week while you continue shopping around. That is how the date disappears.

    An empty warehouse entrance with a narrow red and violet-lit doorway suggesting the last available November slots

    December: stop searching for the perfect date

    December is execution time.

    If you are still looking for a venue, focus on what is available and what can be delivered cleanly.

    A weekday may give you more options than a Friday. An early December date may be easier than the final week before Christmas. A smaller guest list may open up spaces that cannot accommodate a larger event.

    The key is to avoid building a plan around a venue that cannot give you a confirmed date.

    When you enquire, ask for:

    • The nearest available dates
    • The maximum capacity
    • The exact booking hours
    • What equipment is already included
    • Whether setup time is available
    • What deposit is required
    • How quickly the booking can be confirmed

    A raw industrial venue can work well for a late booking because the visual identity is already there. You do not need to build a festive set from scratch or dress every wall to make the room feel intentional.

    At @38, the dark industrial architecture, lighting and production setup are already part of the space.

    Your event brings the people, programme and reason to gather.

    The @38 booking checklist

    Before you confirm a warehouse event space in London, check these five things.

    1. Capacity

    Is the number suitable for your guest list and your layout?

    @38 has a 170-person capacity across two connected spaces.

    2. Exclusivity

    Will your event have the whole venue?

    At @38, bookings are fully exclusive. No other bookings share the space.

    3. Infrastructure

    Is sound, lighting and power already available?

    @38 includes production infrastructure, a Pioneer DJ setup, turntables, mixer, full PA and monitor system.

    4. Time

    Do you have enough access for setup, the event and breakdown?

    Bookings can be arranged for up to 4 hours or up to 8 hours, depending on the format. Event hire packages are available from £2,500.

    5. Location

    Is the venue practical for your guests, crew and suppliers?

    @38 is in Clapton · Hackney · London E5.

    An empty industrial event space with DJ booth, PA, lighting and open floor prepared before guests arrive

    Lock the room before the rush

    October is not too early to book a December event.

    It is the sensible point to make the decision.

    Start with the brief. Check the real costs. Confirm what is included. Place the hold. Read the terms. Pay the deposit. Then move on to the parts your guests will actually notice.

    The room should be secured before the decorations, playlist, catering and guest list become urgent.

    Planning a Q4 event in London? Comment below with your event date, guest count or biggest booking question. Then check your date with @38. We respond within 24 hours.

    Book an event · Check the DJ setup · Explore the studio

  • Location Scout’s Checklist: What Makes an Industrial Space Shoot-Ready (Power, Load-In, and Sightlines)

    Location Scout’s Checklist: What Makes an Industrial Space Shoot-Ready (Power, Load-In, and Sightlines)

    A good location looks right in the deck.

    A shoot-ready location works when the crew arrives.

    That means more than exposed brick, steel beams and a strong background. Your music video location in London needs to handle lights, cameras, cast, crew, equipment and time. Your industrial photoshoot location in London needs to support the frame without slowing everyone down.

    Use this checklist before you lock the date.

    At @38, Clapton · Hackney · London E5, the space is built around these practical requirements. You get full exclusivity, 170-person capacity, industrial surfaces and no set build required.

    Half Day , up to 4 hours: From £600.

    Book a shoot day.

    1. Power and distribution

    The lights need to stay on

    A location can have plenty of sockets and still fail the power check.

    Before booking, confirm:

    • Where the main distribution board is.
    • Which circuits serve the shooting area.
    • Whether outlets are accessible and working.
    • How much power your lighting, camera, sound, hair and makeup teams need.
    • Who can reset a breaker during the shoot.
    • Whether the circuits are shared with HVAC, catering or other high-draw equipment.
    • Whether temporary cabling can be safely run and taped down.

    Do not wait until the first lighting setup to discover that the key light and the steamer are sharing one overloaded circuit.

    Ask for the power plan. Walk the cable routes. Identify where the crew can stage distro without blocking doors, exits or camera movement.

    For a music video, this matters even more. A larger lighting package, haze, monitors and playback equipment can put pressure on a space quickly.

    At @38, the venue is set up for content production, recording and events. Still, send your equipment list before the booking. The right location conversation starts with the actual production requirements.

    2. Load-in access

    The fastest shoot is the one that starts on time

    Look beyond the front door.

    A location scout should walk the entire route from vehicle to set. Measure:

    • Entrance width and height.
    • Door access and opening times.
    • Corridor widths.
    • Turns and bottlenecks.
    • Stairs, lifts and ramps.
    • Floor condition.
    • Distance from unload point to the shooting area.
    • Secure places for empty cases and equipment carts.

    A camera package may fit through a door. A full grip van may not.

    Your crew should not be carrying heavy stands through a narrow public entrance while talent waits in the street. That costs time and creates unnecessary risk.

    Ask where cases can go once they are unloaded. Ask where production can stage wardrobe, makeup, catering and client holding. These details do not make the moodboard. They make the day run.

    Dark industrial interior with metal cage partition and coloured lighting

    3. Sightlines and lens angles

    Walk the frame before you book the room

    The space may look large from the entrance and tight through a lens.

    Bring the shot list. Bring the camera plan. If possible, bring the cinematographer or photographer.

    Check:

    • How wide the cleanest angles are.
    • Whether you can shoot long, medium and close coverage.
    • Where the camera can physically stand.
    • Whether columns, furniture or fixed structures block the frame.
    • How much distance you have between subject, camera and background.
    • Whether tracking, handheld or gimbal movement is possible.
    • Whether the background holds up at different focal lengths.
    • Whether the space gives you more than one usable look.

    A strong industrial photoshoot location in London should give you depth. Not just one textured wall.

    Look for layered backgrounds: foreground shadow, subject position, structural lines and a second surface behind them. Exposed brick, metal, concrete and industrial lighting can create separate looks without a full set change.

    At @38, the architecture does the work. Dark surfaces, metal structures and coloured lighting give you a finished visual language from the first setup.

    Read more about avoiding common industrial photoshoot mistakes.

    4. Ceiling height

    Measure to the lowest obstruction

    Do not measure from the floor to the highest visible point.

    Measure to the lowest beam, pipe, duct, sprinkler, cable tray or lighting obstruction.

    You need to know whether there is room for:

    • Overhead lighting.
    • A boom operator.
    • Tall stands.
    • Large softboxes.
    • Rigging or hanging practicals.
    • Camera cranes, jibs or elevated movement.
    • Safe crew circulation around the setup.

    A high ceiling gives the image scale. It also gives the crew options.

    A low ceiling can still work. You just need to know early. Some lighting plans will need to move from overhead to side light. Some wide shots may need a different lens or camera position.

    Scout the vertical frame, not just the floor plan.

    Wide interior of @38 showing the dark industrial studio environment

    5. Acoustic control

    The room may look silent. Listen anyway.

    Hard industrial surfaces create visual depth. They can also create reverb.

    During the scout, stop talking. Listen for:

    • Traffic.
    • Trains.
    • Neighbouring units.
    • Building machinery.
    • HVAC.
    • Fridges.
    • Lift movement.
    • Doors and shutters.
    • Footfall from nearby spaces.
    • Alarms or timed systems.

    If you are filming dialogue, interviews or live performance, ask what can be switched off and who controls it.

    Test it. Do not rely on “it should be quiet on the day.”

    For music videos, playback and performance sound may be less critical than sync dialogue. For branded content, fashion films and interviews, clean production audio can change the entire location decision.

    The right space gives you options: control the room, schedule around noise and dampen reflective areas when needed.

    6. Light control

    Character is useful. Uncontrolled light is not.

    Natural light can be a benefit. It can also destroy continuity.

    Map every source:

    • Windows.
    • Skylights.
    • Roller shutters.
    • Open doors.
    • Streetlights.
    • Adjacent buildings.
    • Practical fixtures.
    • Coloured LEDs.
    • Reflections from concrete, glass or metal.

    Then ask whether you can control it.

    Can the room go dark for a night scene? Can you block daylight? Can you isolate practicals? Can you create two distinct looks without rebuilding the whole space?

    An industrial location should give you texture to shape, not a flat room to fight.

    Use directional light across brick and concrete. Let parts of the space fall into shadow. Use magenta, cyan or warm amber as accents rather than washing every surface in colour.

    At @38, the dark industrial aesthetic is already part of the space. The lighting can stay low-key and contrast-heavy, with coloured highlights against deep charcoal and midnight tones.

    For more visual planning, see where London music videos are being shot in 2026.

    7. Cast and crew capacity

    Capacity is more than a number

    A location may hold 170 people. That does not mean 170 people can stand around one camera setup.

    Plan the working space for:

    • Cast and background talent.
    • Director and production team.
    • Camera and lighting crew.
    • Hair, makeup and wardrobe.
    • Clients and agency teams.
    • Catering.
    • Equipment storage.
    • Talent holding.
    • Breaks and circulation.

    You need clear routes between set, holding and amenities. You also need to keep cases and people away from exits.

    @38 has a 170-person capacity, making it suitable for larger music video productions, fashion shoots, brand content and event-led filming. Full exclusivity means your team controls the booking. No other production crossing through the frame. No shared floor competing for sound or access.

    8. Parking and transport

    Check how everyone gets there

    Clapton E5 is well placed for East London crews, but transport still needs planning.

    Confirm:

    • Where production vehicles can stop.
    • How long unloading can take.
    • Whether vans can remain nearby.
    • How crew and talent arrive by public transport.
    • Where equipment can be held securely.
    • Whether parking restrictions apply.
    • Whether late arrivals can access the space without disrupting a take.

    Send the access instructions with the call sheet. Include the exact entrance, arrival window and contact number.

    A good location is not just photogenic. It is findable.

    Red-lit lounge corner with exposed brick and industrial surfaces

    9. Exclusivity and control

    Protect the frame

    Ask exactly what you are booking.

    Is it one room? One floor? A shared venue? Are other bookings running at the same time? Can members of the public enter? Who controls the doors, music and lighting?

    Full exclusivity gives you control over:

    • Background movement.
    • Noise.
    • Lighting continuity.
    • Talent privacy.
    • Equipment security.
    • Schedule changes.
    • Client viewing.
    • Breaks between takes.

    This is especially important for a music video location in London, where performance setups often need a wide frame, loud playback and repeated takes.

    At @38, bookings are exclusive. Your setup. Our stage.

    10. Rate and inclusions

    Get the real number before you lock the date

    A low headline rate can become expensive when every practical item is added separately.

    Ask what the rate includes:

    • Access hours.
    • Setup and breakdown time.
    • Power.
    • Furniture.
    • Lighting.
    • Sound or playback equipment.
    • Cleaning.
    • Security.
    • Parking.
    • Site support.
    • Overtime.
    • Cancellation terms.
    • Insurance requirements.

    At @38:

    • Half Day , up to 4 hours: From £600
    • Full exclusivity
    • 170-person capacity
    • Clapton · Hackney · London E5
    • Raw industrial surfaces
    • No set build required
    • Response within 24 hours

    For larger productions, confirm the full production brief before booking. The rate should match the crew size, equipment package and access required.

    The final scout

    Before you approve the location, ask one simple question:

    Can the production arrive, load in, light, shoot, reset and leave without fighting the space?

    If the answer is yes, you have more than a good-looking location. You have a working production base.

    That is what makes an industrial space shoot-ready.

    At @38, you get the texture of a raw industrial venue with the practical setup needed for commercial shoots, fashion content, interviews, music videos and larger productions.

    No white box. No unnecessary set build. No other booking in the frame.

    Check your date or book a shoot day. We respond within 24 hours.

    What would you add to this location scout’s checklist? Comment below with the detail that has saved : or ruined : a shoot day. Then DM us or book at at38.org.

  • Filming Locations in London for 2026: Why Production Teams Are Booking Hackney Warehouses Over Soundstages

    Filming Locations in London for 2026: Why Production Teams Are Booking Hackney Warehouses Over Soundstages

    A soundstage gives you control.

    A Hackney warehouse gives you control, character and a finished visual language before the first light goes up.

    That difference matters in 2026. Production teams are looking for filming locations in London that can do more than provide four walls. They need texture. Flexible layouts. Space for crew, kit and talent. A location that already looks like something.

    For music videos, fashion films, commercials and editorial campaigns, a raw industrial space often makes more sense than a blank soundstage.

    At @38, you get a dark industrial location in Clapton E5 with dramatic coloured lighting, exposed brick, dark wood and full exclusivity.

    From £600 for a half day, up to 4 hours.

    Why Hackney warehouses work for modern productions

    Hackney has the surfaces production teams usually spend time and money trying to recreate.

    Raw brick. Dark timber. Steel structures. Industrial staircases. Deep shadows. Coloured light.

    These details give a frame somewhere to go. They create contrast around talent, product and movement. They make a location feel lived-in without adding a layer of artificial set dressing.

    A purpose-built soundstage is designed to disappear. That is its strength. You can create almost anything inside it.

    But you also have to create almost everything.

    That can mean:

    • Set construction
    • Scenic painting
    • Surface dressing
    • Additional lighting
    • Prop sourcing
    • More prep days
    • More crew time
    • More budget before the camera rolls

    A warehouse location starts further ahead. You can still bring your own elements, but the space already has a point of view.

    Industrial metal staircase in Hackney washed with dramatic red light

    The cost comparison: warehouse hire versus a soundstage

    There is no single rate for a London soundstage. The cost changes depending on size, rigging, sound control, technical support, access and the production schedule.

    The same applies to warehouses.

    Recent Hackney listings show industrial filming spaces ranging from around £40 to £220 per hour, depending on the size and specification. Some larger or higher-spec spaces list day rates from approximately £700 to £1,600.

    The headline hire rate is only part of the calculation. You also need to consider the costs around the space.

    A blank soundstage may require:

    • Set-build days
    • Strike days
    • Scenic materials
    • Additional dressing
    • Storage
    • Rigging and lighting support
    • Overtime
    • Extra technical services

    A warehouse may reduce some of those costs because the location itself is already doing visual work.

    That does not mean every warehouse is cheaper for every production. A soundstage remains the better option when you need precise sound isolation, a controlled climate, large rigging grids or a fully neutral environment.

    The question is not simply, “Which location has the lowest day rate?”

    It is:

    What does the space save you elsewhere?

    At @38, the main floor is available for £600 for up to 4 hours or £1,100 for up to 8 hours. You get exclusive access to the main floor, dramatic colour wash lighting, track lighting, power throughout and a dedicated studio room for talent or changing.

    No set build required.

    See the full shoot hire details at @38.

    Built-in texture for music videos

    A music video location in London needs to hold attention quickly.

    There is no time for the background to feel empty. The frame needs depth. The light needs somewhere to land. The environment needs to support the artist without competing with them.

    Industrial spaces are useful because they offer contrast naturally.

    A performer can move from a dark wood floor into a red-lit corner. A close-up can use exposed brick as texture. A wider performance shot can use the scale of the main floor. A product or fashion detail can sit against a cleaner section of the space.

    You can change the look without changing the location.

    That is useful when a treatment calls for multiple visual worlds. It is also useful when the schedule is tight and you need to keep the camera, crew and kit moving.

    At @38, the available environment includes:

    • Raw brick walls
    • Dark wood floors
    • Industrial surfaces
    • Purple, red, teal and blue lighting potential
    • A DJ booth backdrop
    • Track lighting for your own equipment
    • Power throughout the main floor
    • A studio room for talent and changing

    One booking. Multiple looks.

    Industrial lounge and bar area in Hackney with blue accent lighting

    More room for crew, kit and movement

    A location can look good in photographs and still fail on the day.

    The crew needs space to work. Talent needs somewhere to prepare. Lighting needs room to move. Production needs a clear way to bring equipment in and out.

    This is where warehouse-style locations often beat smaller studios.

    The @38 main floor has a 170-person capacity. That does not mean you need 170 people for a shoot. It means the space has room to support a serious production without forcing every department into the same corner.

    You can build a practical workflow around the shoot:

    • Camera and lighting in the main floor
    • Talent holding in the studio room
    • Equipment storage away from the active set
    • Outfit changes without stopping production
    • Multiple setups within one booking
    • Space for agency, client and production teams

    Parking is available by arrangement for equipment vans.

    Access begins from 08:00, Monday to Sunday. That gives you more flexibility for early call times, long production days and content schedules that need to move quickly.

    Before booking any filming location in London, ask practical questions first:

    1. How does equipment enter the space?
    2. Is there enough power for your lighting plan?
    3. Where will talent change?
    4. Can the crew move between setups without resetting the whole room?
    5. Is another booking happening in the building?
    6. How much time will you lose dressing a blank environment?

    A strong location answers those questions before the shoot starts.

    Flexibility without losing exclusivity

    Production teams do not always know exactly what the final day will look like.

    A campaign may need stills as well as motion. A music video may add behind-the-scenes content. A fashion shoot may require a second styling direction. A brand may want to capture a month of social content in one session.

    A flexible filming location lets you adapt without booking several different spaces.

    @38 offers full exclusivity during your booking. Your shoot is the only shoot taking place on the main floor.

    That matters.

    You can leave a lighting setup in place while the next look is prepared. You can use the space without working around another team. You can make noise, reset and move at the pace of your production.

    For a full day, the main floor is available for up to 8 hours. For shorter productions, the half-day rate gives you up to 4 hours.

    For recurring campaigns, multi-day packages are available by enquiry.

    Dark industrial cage partition with red and purple lighting in a Hackney creative space

    When a soundstage is still the right choice

    Warehouses are not a replacement for soundstages in every situation.

    Choose a soundstage when you need:

    • Strict sound isolation
    • Full climate control
    • Large-scale VFX work
    • A neutral space with no existing visual character
    • Complex rigging infrastructure
    • Maximum control over every surface in frame

    Choose a Hackney warehouse when you need:

    • A finished industrial aesthetic
    • Fast setup
    • Several looks in one location
    • Room for performance and movement
    • A location for music video production
    • A fashion or editorial backdrop with natural character
    • Less time spent building the world around the camera

    The best location depends on the brief.

    If your production needs a dark, textured, urban look, building that world inside a blank stage may be unnecessary work.

    Book a music video location in London

    @38 is a raw industrial creative space in Clapton E5.

    You get:

    • Exclusive main floor access
    • 170-person capacity
    • Dark wood and raw brick
    • Dramatic coloured lighting
    • Track lighting
    • Power throughout
    • Studio room for talent and changing
    • Parking by arrangement
    • Access from 08:00, Monday to Sunday
    • Half-day hire from £600
    • Full-day hire from £1,100

    Use it for a music video, fashion film, product campaign, editorial, commercial or content day.

    Book a shoot at @38 or view the shoot space.

    We respond within 24 hours.

    Where would you rather shoot?

    A controlled soundstage?

    Or a Hackney warehouse with the texture already in the walls?

    Tell us in the comments below where you would rather shoot : and why. If you have a 2026 production in mind, DM @38 or book directly at at38.org.

    Clapton · Hackney · London E5.

    Go make something with a bit of weight to it.

  • How to Run a Model Test Shoot in a Dark Industrial Studio (Lenses, Lighting, and 2 Looks in 4 Hours)

    How to Run a Model Test Shoot in a Dark Industrial Studio (Lenses, Lighting, and 2 Looks in 4 Hours)

    A model test shoot does not need six outfits, four lights and a full production crew.

    It needs a clear brief, two strong looks and enough time to make the model comfortable in front of the camera.

    A dark industrial studio gives you a useful starting point. The surfaces already have texture. The shadows already have depth. You can add one key light, bring in a controlled accent colour and build a full test shoot without constructing a set from scratch.

    This guide covers how to run the day in a photography studio Hackney setup, using two looks across four hours.

    At @38 in Clapton E5, you get the exclusive main floor, raw brick, dark wood, industrial structures, coloured lighting and a separate studio room for talent or changing.

    Shoot hire starts from £600 for up to 4 hours.

    Start with the brief

    A test shoot should show range without losing consistency.

    Before you arrive, decide what the images need to prove:

    • Clean agency-style portraits
    • Full-length images that show proportions
    • A strong editorial look
    • Natural expressions and movement
    • Enough variety for a portfolio or casting submission

    Do not arrive with a vague plan to “see what happens”.

    Plan two distinct looks:

    1. Wide texture look: the model works within the space. Show the brick, timber, steel, floor and coloured light.
    2. Tight portrait look: the model becomes the focus. Use controlled light, closer framing and less background information.

    Two looks are enough for four hours. More than that usually means less time shooting each one.

    Pack the right lenses

    You do not need a full lens case.

    Bring one lens for the environment and one for the portrait work.

    Look one: 35mm or 50mm for texture

    Use a 35mm lens on full frame when you want to show the model and the room together.

    It gives you enough width for full-length frames without making the space feel exaggerated. Keep the camera level and avoid placing the model too close to the edge of the frame. Wide lenses can stretch limbs and features when used carelessly.

    A 50mm lens is a safer option if you want a more natural perspective. It still shows enough of the industrial setting, but gives the model more visual weight.

    Use this look for:

    • Full-length images
    • Standing poses
    • Walking or turning movement
    • Seated portraits
    • Frames that include the architecture
    • Images for editorial or lookbook use

    Start around f/4 to f/5.6 if you want the model separated from the background while keeping the environment readable.

    Look two: 85mm for the portrait

    An 85mm lens is a reliable portrait choice.

    It compresses the background slightly and gives facial features a natural perspective. It also lets you work at a comfortable distance from the model, which helps the interaction stay relaxed.

    Use it for:

    • Headshots
    • Tight beauty portraits
    • Three-quarter frames
    • Side profiles
    • Expression changes
    • Details in styling, skin and makeup

    Start around f/2.8 to f/4. At wider apertures, focus becomes less forgiving. Make sure the eye nearest the camera is sharp before moving through a sequence.

    If you only want to bring one lens, use a 24–70mm zoom. It will cover most of the day and let you move between wide and tight frames quickly.

    One prime plus one zoom is enough. Do not spend the booking changing lenses every five minutes.

    Raw industrial staircase with dramatic red lighting for fashion portraits and editorial model shoots

    Build the lighting around one key

    Keep the lighting simple.

    Start with one key light. Add colour through the existing environment or a small accent source.

    A medium softbox is a useful choice for a model test. It gives you controlled, flattering light without flattening the face completely.

    Place the key:

    • Around 45 degrees from the model
    • Slightly above eye level
    • Angled down towards the face
    • Close enough for soft fall-off
    • Far enough to keep the model moving naturally

    Begin with the key light on its own. Turn off anything that creates unwanted mixed colour. Make a test frame before the model enters.

    You want to see where the light falls on the face, clothing and floor.

    Then add the accent.

    At @38, the main floor supports purple-to-red colour across the industrial surfaces. Use that colour as a controlled layer behind the model, not as the main source on the face.

    Purple works well for a cooler editorial look. Red pushes the image towards something heavier and more direct.

    Keep the model’s skin tones readable. Let the background carry the colour.

    For the wide look

    Keep the key slightly softer and more frontal.

    Let the background remain visible. Use the industrial surfaces as part of the image rather than hiding them in black.

    Place the model several feet away from the wall or structure where possible. That gives you separation and stops the key light from creating a flat shadow directly behind them.

    For the tight look

    Move the key further to the side.

    This creates more shape across the face and allows the shadow side to fall away. You can add a low-powered rim or accent light from behind if the model needs separation from the darker background.

    Do not add a second light just because you have one available.

    One key and one controlled colour source will usually give you more consistency than a complicated setup that takes half the session to adjust.

    Use the surfaces properly

    An industrial space gives you more than a backdrop.

    Use the room in layers:

    • Put the model in front of raw brick for texture.
    • Use dark timber for warmer contrast.
    • Shoot along the floor to create leading lines.
    • Frame through a metal structure.
    • Use the staircase for seated and lower-angle poses.
    • Let a darker corner reduce distractions in the tight portraits.
    • Place the model beside, not directly against, the wall.

    The space should support the model. It should not become a location scout’s portfolio.

    Check the frame before each sequence. Look behind the head. Check bright edges. Remove anything that pulls attention away from the subject.

    Raw does not mean careless.

    Moody red-lit lounge corner with exposed brick and dark leather seating at @38

    The four-hour schedule

    A half-day booking gives you up to four hours. Plan the clock before you start.

    00:00–00:35 : Load in and set the room

    Use the first 35 minutes to:

    • Bring in cameras, lights and stands
    • Choose the first shooting area
    • Clear cable paths
    • Set the key light
    • Select the purple or red accent
    • Mark the model’s standing position
    • Check exposure and white balance
    • Take test frames before the model is ready

    Keep the first setup simple. You can refine it once the model arrives.

    00:35–01:50 : Look one: wide texture

    Start with the easiest frames.

    Give the model time to settle. Begin with neutral standing poses before asking for stronger movement or expression.

    Work through:

    1. Full-length front-facing frames
    2. Three-quarter body angles
    3. Side profile
    4. Seated images
    5. Walking or turning movement
    6. Wider frames that show the space

    Use the 35mm or 50mm lens. Stay consistent with your height and framing before changing the angle.

    Ask for small adjustments:

    • Turn your shoulders slightly.
    • Drop your chin.
    • Shift your weight.
    • Look past the camera.
    • Bring your hands away from your body.
    • Hold that position.

    Small changes produce more usable images than constant direction.

    01:50–02:20 : Changeover

    Allow 30 minutes for:

    • Wardrobe change
    • Hair and makeup adjustment
    • Moving to a different surface
    • Shifting the key light
    • Changing the accent colour
    • Checking new framing

    Use the separate studio room at @38 as a practical holding and changing space. Keep the main floor clear for the camera and lighting setup.

    Do not rebuild everything. Change the mood, not the whole production.

    02:20–03:45 : Look two: tight portrait

    Move to the 85mm lens or the longer end of your zoom.

    Push the key light further to the side. Keep the background darker and let the purple-to-red lighting sit behind the model.

    Shoot:

    • Clean headshots
    • Neutral expression
    • Soft expression
    • Direct eye contact
    • Three-quarter portrait
    • Profile
    • Close detail
    • A few frames with movement

    Check focus regularly. Dark spaces and shallow apertures can make autofocus less reliable, especially when the model turns quickly.

    Give the model time to pause between expressions. The strongest portrait may appear after the obvious pose has finished.

    03:45–04:00 : Review and wrap

    Before you pack down, check that you have:

    • Clear headshots
    • Full-length images
    • At least one strong profile
    • A range of expressions
    • Images that show the model’s proportions
    • A few frames with visible industrial texture
    • A few tighter portraits with controlled colour

    Back up the files before leaving if possible.

    Purple-lit industrial lounge setup with dark seating and atmospheric depth for model test shoots

    Keep the model comfortable

    A test shoot is also a working relationship.

    Explain the plan before you start. Tell the model how many looks you are shooting, when the changeover happens and what kind of images you need.

    Avoid giving five directions at once.

    Use clear prompts. Let the model repeat a pose. Show a useful frame when you need to explain the adjustment.

    The aim is not to make the model perform a complicated concept. It is to create images that show how they move, listen, adapt and work in front of the camera.

    That matters to agencies, clients and future collaborators.

    Book the room

    If you are looking for a photography studio Hackney can offer with more texture than a white cyclorama, @38 gives you a ready-made industrial base.

    You get:

    • Exclusive main floor access
    • Raw brick, dark wood and industrial surfaces
    • Purple, red, teal and blue lighting potential
    • Track lighting for your own kit
    • Power throughout
    • A separate studio room for talent and changing
    • Parking by arrangement for equipment vans
    • No set build required

    Main Floor half day: £600 for up to 4 hours.
    Full day: £1,100 for up to 8 hours.

    Clapton · Hackney · London E5.

    View the shoot space or book a shoot day. We respond within 24 hours.

    What is your best model test-shoot tip: lens choice, lighting, posing or timing? Comment below and share it with other photographers. Then DM @38 or book your session at at38.org.